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Corporate events come in all shapes and sizes, from product launches to conferences to community building retreats, but at the very core of each are the people. Every event is designed to engage the “audience” in some way; the problem is that many corporate events can feel like a chore to attend.
Even the more fun social ones can feel forced. The good news is that virtual reality can change that… when done right.
VR is novel, sure, but so is an ice sculpture of a goose. So, what makes VR worthwhile in corporate settings? It boils down to engagement and memorability.
There’s a reason why schools are starting to implement VR in the classroom and that is because it offers students a unique and highly engaging environment to learn in. This, in turn, leads to lessons in VR being more memorable than a traditional lecture-style lesson.
Plus, virtual reality is easily scalable, with many modern and enterprise-level headsets being designed for large events that allow users to connect and share the same experiences.
Interactive presentations, fun experiences, and training scenarios are all possible on VR. It’s just a matter of choosing or even designing your own virtual experience.
A common rule of thumb in most fiction writing is to show, not tell. In other words, instead of telling the reader that the cookie is delicious, describe its texture, taste, how it made the character feel, etc. This is what VR does: it transforms a telling experience into a personal experience.
In the case of a classic conference-style event, whether that be for training, informational, or product launch reasons, VR can turn a more static experience into an interactive one with 3D visuals and unique environments (a presentation next to Victoria Falls, for example).
For team building events, traditional games and exercises are already great but imagine exploring a virtual escape room where you and your team have to cooperate to get out, or a survival game where it’s you and your team versus hordes of zombies.
That said, VR may be a good option, but considering that one headset alone costs hundreds of dollars, is it really worth it? The good news is that VR rentals open up a way to implement virtual reality experiences at corporate events without shelling out a lot of cash.
The Meta Quest 3 and Pico 4 Ultra Enterprise are solid, well-rounded choices. When it comes to spec differences, the Pico offers slightly better visuals and FOV (field of view) but with a slower refresh rate of 90 Hz versus 120 Hz, though in practice, this difference in visuals won’t be noticed by most.
Both share the same chipset, but the Pico offers 12 GB of memory versus the Quest’s 8 GB. For most use cases, this won’t be noticed, but more memory translates to better multitasking capabilities.
The real difference comes down to the intended use of the headset. The Meta Quest 3 is designed with single users in mind. This means that it will be great as a standalone option for interactive showcases, ease of use, and a quick set-up.
The Pico 4 Ultra Enterprise is designed with enterprises in mind, which makes it better for larger-scale deployment, managing multiple devices at once, and group use cases. In other words, if you want to connect multiple devices for a shared experience, then the Pico is the way to go.
To be fair, the Meta Quest 3 does have similar capabilities with Meta Horizon Managed Solutions installed, but this comes with a subscription, whereas the Pico is designed specifically with the enterprise, wide-scale use in mind, whether that be for businesses, classrooms, or events.
The Quest is designed for single, consumer-focused use first, but has the flexibility to be more enterprise-oriented.
VR is what you make of it and should be thought of as a way to enhance a corporate event rather than replace it. A virtual reality experience can be a fun way to engage team members; a way to “break the ice” and create a more friendly and warm environment.
It can also add spice and memorability to presentations, provide a safe environment to train employees on how to perform CPR, or offer interactive mini games for fundraisers. It’s a versatile tool that, when used effectively, can transform events.
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Tyler Hilgeman is a writer for VR Expert who is fascinated with VR technology and what it can become. He got his start in the industry writing about the Apple Vision Pro before it had a name and has since written numerous reviews, comparison articles, and news pieces about emerging headsets.
